Opinion Polling & Surveys
We design, conduct, and release polling data to help citizens and stakeholders understand public opinion and its impact on key issues and politics. Fikir Insights stands for accuracy, truth, and insight.
Transforming Thoughts
into Impact!
Somalia's premier public opinion and market research firm. We deliver accurate data empowering governments, institutions, and businesses to make evidence-based decisions.
Our Solutions
Comprehensive research and advisory services tailored for Somalia's unique landscape.
Brand & Campaign Measurement
Gain absolute certainty about public sentiment regarding your brand and campaigns to make smarter, more impactful business decisions. We offer unparalleled brand and campaign measurement across industries and markets.
Public Affairs & Advisory
Collaborating with clients nationwide, we provide rigorous evidence, insights, and advisory services to inspire public policy and programs. Our unique combination of local best practices delivered through local expertise positions us ideally to support better decision-making.
Market Research & Opportunity
In the face of social and economic insecurity, decisive, evidence-based action is crucial. We provide insights to inform strategies, assess competition, and identify opportunities. Our approach optimizes business and marketing strategies.
Strategy & Impact Tracking
We serve as your Eyes and Ears, working with partners to generate the right type of evidence using appropriate qualitative and quantitative methods to assess the effectiveness and equity of interventions at local, national, and global levels.
Communication & Optimization
Reach the right audience at the right time, cut through the noise, and maximize impact. We provide in-depth analysis and actionable insights to influence audience reactions and responses to communications.
Our Methodology
A rigorous four-step process ensuring quality at every stage.
01
Design
Customized survey instruments and sampling strategies tailored to your research objectives.
02
Collect
CAPI field teams using SurveyCTO/ODK for face-to-face interviews across Somalia’s regions.
03
Analyze
SPSS/Stata quantitative analysis paired with NVivo qualitative coding for comprehensive insights.
04
Deliver
Actionable reports with data visualizations and strategic recommendations for decision-makers.
About Fikir Insights
Fikir Insights stands as the premier independent Somali public opinion survey and market research firm based in Mogadishu since 2023. We specialize in offering polling services and market research, with the central objective of strengthening the voice of citizens and incorporating their opinions into the comprehensive development of Somalia.
We provide comprehensive quantitative and qualitative research services, excelling in designing customized surveys and research approaches to meet specific client needs. We approach our work with the mindset of cultural anthropologists, perceiving attitudinal or behavioral research of the public by recognizing the convergence of competing influences on individuals' activities, responsibilities, thoughts, behaviors, and decisions.
Our Mission
To provide accurate, reliable, and actionable data that empowers decision-makers across Somalia to create positive change through evidence-based policies and strategies.
Our Vision
To be the leading research institution in the Horn of Africa, recognized for transforming public discourse and market dynamics through rigorous data and innovative methodologies.
0%
Brand
Awareness
Sample metric: Average brand awareness uplift across client campaigns
0
Regions Covered
0+
Projects Completed
0+
Respondents Surveyed
0
Established
Our Core Values
The principles that guide every research project and client engagement.
Integrity
We uphold the highest standards of honesty and ethical conduct in every research project.
Curiosity
We approach every question with an open mind, seeking deeper understanding through rigorous inquiry.
Innovation
We pioneer new methodologies and technologies to deliver cutting-edge research in Somalia.
Collaboration
We work closely with clients, communities, and partners to ensure meaningful outcomes.
Commitment
We are dedicated to delivering excellence and meeting the highest quality benchmarks.
Diversity & Inclusion
We ensure all voices are heard, representing the full spectrum of Somali society in our research.
Ready to understand your market?
Talk to our team.
Get in Touch
Address
Flat 1201, Star Homes Tower,
Km5 Junction, Hodan District,
Mogadishu, Somalia